The Idea.

Every company begins with a simple idea. For Flits, that idea was clear from the start: build software that people actually want. Not bloated platforms. Not over-engineered tools. Just elegant, purposeful technology that improves everyday life.

The Product.

Our first real product embodied exactly that. Looped began as a minimal habit tracker with a single focus — helping people build better habits without unnecessary distractions. No social gimmicks. No endless settings. Just clean, intuitive habit tracking. And people loved it. Today, Looped is used by thousands of people around the world who share a preference for simplicity and focus.

But Flits was never meant to stop there. What started on the consumer side quickly expanded into something broader. We began developing business products - particularly in the areas of access and loyalty. We build white-label loyalty programs and access technology that businesses can integrate seamlessly into their operations. These tools are delivered through dedicated apps, empowering both users and business operators to manage access, scan visitors, and strengthen customer relationships with ease.

On the consumer front, we’ve also launched Bits — currently a flashcard app, but soon to become a full AI-powered study companion. It represents our ambition to push beyond conventional app experiences and bring intelligent assistance directly to users’ learning journeys.

The Vision.

Looking ahead, Flits is evolving into a multi-vertical technology company. Our long-term vision is to shape intelligent infrastructure that connects people, businesses, and data in meaningful ways. This includes expanding into AI and AI consulting, implementing intelligent systems within enterprises, and building the knowledge technologies and engagement engines that will power the next generation of interaction — from surveys to incentivized user tasks.

Flits sits quietly behind the scenes, operating as the backbone for a growing ecosystem of platforms, each with its own distinct identity. This model allows us to innovate across verticals while maintaining a strong, cohesive core.

This blog — Flits Insights — will be where we share our thinking, explore our technology, and offer a look behind the curtain. From product announcements to strategic perspectives, this is the space where we’ll chart our journey as we continue to build.

The future of Flits is just beginning — and we’re excited to bring you along for the ride.